No hologram or fancy projections this time, Just a kid and loads of fresh tomatoes. We liked the suspension effect of the milk on the previous flyer, and we wanted to have that kind of frozen movement, so we trowed loads of red tomatoes to Zac, the club manager’s son.

We had to take loads of pictures to get the perfect one (and avoid any photoshoping), and the final photography happened to be one a the first we took, before Zac got very messy and covered with exploded vegetables, as you can see on Alex Turner’s blog.

Thanks Zac for enduring this very juicy hour.

The idea of using projections for the photoshoot came from some experiments I did recently, like these fruits projected into an empty plate, which looks a bit like holograms.

See the high res version

Unfortunately, the effect only works from a very specific angle, and you loose the perspective as soon as you move, but I have a project in mind to keep this illusion from any point of vue.

Photographer: Alex Turner
Model: Yolanda (singer of Massive attack)
Projections: Joanie Lemercier
Video Editing: Jerome Monnot

Cuisine flyer: FRONT – BACK

Plus de photos sur Flickr.

Le challenge étant de jouer un jeudi soir, on met le paquet sur la promo (flyers, projections sauvages en ville…). Résumé de tout ça en 3minutes 30:

réalisation: Casper et Jérôme Monnot

Tout s’est superbement bien passé pour cette première soirée, des artistes survoltés, beaucoup de monde, et un “Buzz” local qui nous surmotive encore plus pour aller de l’avant. De mon côté j’ai envie de travailler plus sur des installs interactives (comme le dessin sur l’écran de plexi de la video).
Report de la Cuisine 2 (avec Lego_man en Tête d’affiche) à suivre très bientôt.